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creating and developing inspirational brands for
progressive organisations.
introduction
xtenzo is an
entrepreneurial and
internationally active creative
agency based in
Haarlem. We provide our clients with
entrepreneurial services on brand
creation and management.
our driving philosophy is
turning ideas into results! by do-ing: think-ing, dare-ing, do-ing,
what we do is
‘concept-ing’. the approach is
based on creating or re-defining a unique business idea and/or brand
concept, which serves as the starting point and provides direction for
all company or brand activities. once the concept is off and running,
products, services and fully integrated communications are then added:
a smart and inspiring concept can encompass any number of products or
services. it can transform organisations and marketplaces and unlock
extraordinary growth potential.
what companies do we work with?
strong concept brands are found in progressive organisations in every
possible sector: from consumer needs and services, to business to
business, to the public sector. therefore, our clients come from many
different spheres: finance, fashion, food, entertainment, health,
government, hi-tech, charity etc. we developed concept brands and
sub-brands for, among others, Freetel, FreeRecordShop, Dailycom. circa
60% of our work is international.
what people do we work with?
concepting projects are generally initiated by the board of directors
or management because they involve business and investment strategies
of a company. for them, having stronger ideas and brands is a means to
higher profits and not an end in itself. our regular business contacts
are therefore primarily:
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managing directors / ceo’s and increasingly cfo’s with a more than
average interest in the value of their brands
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marketing directors
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brand managers
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new product development directors
the concepting process itself
involves all levels in an organisation.
this allows the brand team to find more opportunities. it also ensures
maximum authenticity of the newfound values. the process builds
internal commitment, assurance and belief. it inspires all layers
involved to achieve the commonly defined goals and how to get there.
how do we do it?
our consultancy specializes in the full development of viable brands,
from strategy and concepts through design into integrated
communications. hence we can accompany the client in the entire
process from the earliest stages of development to the execution. to
do this, we offer creative consultancy on the following fields:
business concepts
> the creation of strategically unique,
creatively attractive and commercially profitable business ideas >
also on an overall level: the concepting and positioning of the
company and corporate brand itself
brand portfolio management
> study and evaluate the relation between a company’s current brands >
restructure brand portfolio to determine ‘missing pieces’, hence
possible future opportunities
brand re-engineering
> redefine and revitalize the brand > translate created brand identity
into all forms of communication and action (such as new products and
services)
brand creation
> develop new brand identity > translate created brand identity into
all forms of communication and action
identity design
> develop the brand’s look & feel and execute it to perfectly fit all
media from house style and packaging to offices, shops or websites >
guard and grow the (on- and/or offline) identity design manual
integrated communications
> ensuring one heart, soul, voice, look and feel in communication
concepts & executions across all media in the brand’s operational
reality > without getting predictable!
clients can consult us for one to all of the above fields. projects
vary widely. we may analyze a company’s brand portfolio and fill in
gaps by re-engineering current brands, creating new ones,
(re-)designing them and (re-)launching them across all media. but we
also embrace more compact assignments such as creating a website for a
company’s sub-brand or sales promotion.
what all our clients have in common is that they are building ‘concept
brands’. we also work closely together with other agencies and
free agents around the globe. this way we can offer the best possible
and specialized team for each job and enjoy a continuous stream of
fresh ideas.
more information
to get personal, contact annoukpost, creative partner xtenzo >
annoukpost@xtenzo.nl
, bob
zonneveld, strategy partner xtenzo >
bobzonneveld@xtenzo.nl
or fabio manenti , concepting services
director xtenzo >
fabiomanenti@xtenzo.nl
xtenzo concepting
po box 332, 2011 vn
haarlem, the netherlands
tel +31
23
55
108
55 fax +31
23
53
152
14 concepting@xtenzo.nl
www.xtenzo.nl
creative
thinking: business concepts > brandportfolio management >
brand re-engineering > brand creation > identity design > integrated
communications
Turning ideas into results !
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